Saturday, February 17, 2024

Dear Nelson,

In our previous email, we introduced you to our mission and our latest media. Today, I want to tell you about our work to replace single-use plastic with reusables and transform the way we make, use, and throw away Stuff.

Plastic bottles are emblematic of today’s plastic crisis – they’re fueling the petrochemical build out, are the greatest source of plastic packaging pollution, and have a clear alternative: the reusable bottle.

At the core of the plastics crisis lies the idea of ‘disposability,’ which we’ll tackle through a multi-year initiative to bring back the refillable bottle. With this campaign, we will:

  • Turbo charge deposit return systems to capture beverage bottles
  • Call on Coca-Cola and other companies to prioritize reuse and refill, instead of single-use plastic
  • Win policies that ensure the beverage industry sells a portion of its bottles in reusable containers.

This policy-forward solution will divert billions of plastic bottles from landfills and the environment, while demonstrating how we can build a circular economy. And we need YOUR help to make it happen. Here’s what you can do today to help:

Our work continues – and we're glad to make you a part of it! After all, none of this would be possible without a Community of movers and shakers just like you. Thank you for taking action with us!

Onward together,

Sam and The Story of Stuff Team

 
 
 
 
 
 
 
 
 
 
 
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The Story of Stuff Project is a 501(c)(3) nonprofit.
Donations to The Story of Stuff Project are tax-deductible to the
extent allowed by law in the United States.
 
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