How to write great News Letters.

Anna from Revue <anna@getrevue.co> Unsubscribe Sep 12, 2021, 12:16 AM (9 days ago) to me Hi there, Welcome to the Revue Email Academy! Thank you for enrolling in this five-day course. I’m delighted you chose to join me for  what I hope will be a helpful journey that results in your newsletter’s success. I’ll talk a lot over the next few days about how to make the most of the tools in Revue to make the  creation process a breeze, as well as how to promote and monetize your newsletter, but I wanted to  start with addressing something a bit broader: how do you build a newsletter creation habit in the  first place? It’s no exaggeration to say that every writer deals with this problem, so you’re in  great company. Let’s dive in. Find your niche First, we need to pin down the value you bring to your reader (Already know that?  Awesome — you can skip to the next section!). If you’re just getting started with your newsletter, now is not the time to worry about  your subscriber count. We’re used to seeing huge numbers on social media. 10,000 followers on Twitter?  1 million views on TikTok? Standard. But it’s good to realise at this point that most  newsletter audiences don’t look like that. And you don’t need them to. 1,000 engaged readers is much better than 10,000 who  never open your emails. Here’s why: They’ll be more likely to offer feedback to help you reach your target audience  better They’ll be more likely to pay for your content They’ll be more likely to spread the word With the promotion tips we’ll provide later in this course, you’ll have a great head-start  on building your subscriber base organically — but at this point, right at the  beginning, the best advice we can give you is to focus on finding something you’re  passionate about and putting it in your newsletters on a regular basis.  Even better: find your niche. You can choose any topic under the sun, but I’d  encourage you to think about the specific value you can bring to your audience.  Do you read lots of articles about a particular topic? Are you on top of the latest  trends and news? Do your friends come to you for music tips? Recipes?  Your impeccable taste in old movies? Channel that into your newsletter — and keep  tweaking until you find the right fit.  Set a rhythm One thing we know from the experience of tens of thousands of creators on Revue is  that subscribers reward consistency. If you publish, say, every Friday morning for a  few months, opening your email will become a habit for your most engaged readers. They’ll learn to expect, and eagerly anticipate, your next issue. Sure, you can throw in a bonus issue here and there when it fits your schedule (and subscribers won’t mind if you need to take a holiday once in a while!) — but it’s best to develop a rhythm. Here’s why: It’s more reader-friendly. If you send one newsletter on Monday lunchtime and the next on Friday evening, it’s harder for your readers to build a habit around opening your newsletter.  It’s more you-friendly. By committing to this structure, you’re encouraging yourself to be productive. The more you produce and share, the more you’ll learn about what resonates with your audience, and your newsletter will get even better.  You’ll be able to compare stats more effectively. If you start with a baseline send time (eg. Friday at 9am), you reduce the variables that could be affecting your engagement stats.  Find a time of day, or a day in the week, that works best for you. Grab a hot drink (or a glass of wine, don’t let us hold you back), turn off distractions, and dedicate some time to your newsletter draft.  Start writing If you take away one piece of advice from this email, I’d want it to be this: Don’t wait for the perfect conditions to get started.  You’ll learn far more by trying things out and iterating than by spending lots of time getting your ducks in a row. An added bonus to this approach is that your readers will come along with you on your journey, and you’ll build a feeling of loyalty among those who have been with you from the start, before you honed your perfect newsletter machine. Email is a personal medium, so it’s great to get comfortable addressing your subscribers as friends — and even asking them for help along the way.  And on top of that, pressing ‘Send’ becomes much less daunting the more you do it.  I’ll be back in touch tomorrow with some practical tips on making the most of Revue’s tools. In the meantime, don’t hesitate to reach out if you have any questions. Just reply to this email and a member of our team will get back to you as soon as possible.  I’ll see you tomorrow! All the best, Anna If you’d like to unsubscribe from the rest of the Revue Email Academy, you can do so here. We'll keep the emailing to a minimum, promise. If you still want to opt out, you can unsubscribe here.